戴丰薇，女，安徽淮南人，南京财经大学工商管理学院讲师，美国酒店业协会认证酒店教育家。主要研究方向为旅游消费者心理与行为、旅游数字营销、文旅可持续发展。研究成果发表于Tourism Management、Journal of Travel & Tourism Marketing等国际知名学术期刊，代表性成果入选ESI全球Top 1%高被引论文。
教育背景：
2020-2024，香港理工大学，酒店及旅游管理哲学博士
2016-2017，伦敦国王学院，旅游、环境与发展硕士
2012-2016，暨南大学，旅游管理专业管理学学士
工作经历：
2025.11-至今，南京财经大学工商管理学院，讲师
2025.3-2025.11，香港理工大学酒店及旅游管理学院，博士后研究员
2022.8-2023.1，澳大利亚昆士兰大学，访问学者
2020.8-2023.8，香港理工大学酒店及旅游管理学院，教学助理
2018.1-2019.8，马蜂窝旅游，目的地运营专家
代表期刊论文：
[1]Dai, F., Wang, D., & Kirillova, K. (2022). Travel inspiration in tourist decision making. Tourism Management, 90 (June 2022). 104484.（ABS 4, SSCI Q1, IF: 12.7, ESI 全球Top 1%高被引论文）
[2]Dai, F., Wang, D., & Kirillova, K. (2025). Planting the seed: how travel inspiration shapes dreams. Journal of Travel & Tourism Marketing, 42(6), 1-14. (ABS 2, SSCI Q1, IF: 8.2)
[3]Chi, Y., Wang, D., Park S., & Dai, F. (2025). Decoding the user experience shaped by tourism live streaming: the pathway to commercial success. Journal of Travel & Tourism Marketing, 42(1), 65-84. (ABS 2, SSCI Q1, IF: 8.2)
国际会议论文：
[1]Dai, F., Wang, D., & Gao, Y., (2025). Triggering Travel Inspiration on Social Media: An Investigation of Driving Factors. 30th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, US.
[2]Dai, F., Wang, D., & Gao, Y., (2024). How to Inspire Potential Tourists on Social Media.2024 Asia-Pacific Council on Hotel, Restaurant, and Institutional Education（APacCHRIE）Conference, Seoul, Korea.
[3]Dai, F., Chi, Y., & Wang, D., (2023). Inspiring travelers through real-time interpretation in tourism live streaming. IMPACT Conference 2023, Hong Kong.
[4]Dai, F., Dolnicar, S. & Wang, D. (2023). Leveraging inspiration in encouraging sustainable food choice. Surrey Conference 2023, Guilford, UK.
[5]Dai, F., & Wang, D. (2022). Explore the antecedents and consequences of travel inspiration. 5th Global Tourism and Hospitality Conference, Hong Kong.
[6]Dai, F., & Wang, D. (2022). Travel inspiration in daily life: Where does the idea come from?. 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, US.
[7]Dai, F., & Wang, D. (2021). Rethinking positive and negative impacts of ICTs on tourist experience. 26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, US.
科研项目经历：
[1]香港理工大学旅游业数字化转型中心研究基金，Developing An Automatic Data- Driven Carbon Emission Diagnose System for Hotels: The Hotel ICON prototype, 2024-10至今，港币45万元，在研，参与
[2]香港研究资助局General Research Fund from Research Grants Council of Hong Kong, ResearchGrants, Intervening travel live streaming to inspire decision-making to choose eco-friendly hotels., 2023-01至今, 港币56万元, 在研, 参与
[3]香港理工大学酒店与旅游管理学院内部酒店ICON研究项目基金, Internal Hotel ICON ResearchProject Fund, Can inspiration-based interventions promote pro-environmental behaviour? Acase of plant-based meat alternatives, 2023-04 至 2024-12, 港币5万元, 结题, 参与
[4]香港理工大酒店与旅游管理学院学（SHTM）跨学科大型资助项目，Design Travel Live Streaming (TLS) as A Psychosocio-technical System to Promote Pro-Environmental Behaviors，2023-01至2025，结题, 参与
社会任职：
2021-2023年担任国际旅游研究学会(International Academy for the Study of Tourism) 秘书
目前担任下列旅游与酒店管理领域期刊的审稿人：
Journal of Sustainable Tourism
Journal of Tourism & Travel Marketing
Information Technology & Tourism
Journal of China Tourism Research
Tourism Analysis
联系方式：
9120251034@nufe.edu.cn
